As a business owner, I’ve been there too many times. However, I found a solution that has revolutionised my marketing efforts and helped me consistently connect with my audience: subscription-based graphic design services.

Not long ago, my company was preparing to launch a new product. Marketing materials needed to be created, and quickly. We had brochures, social media posts, and website updates on our to-do list. I reached out to a graphic designer I had used in the past, but they were booked solid for the next month. Desperate, I turned to a different designer, but the results were lackluster and didn’t fit our brand.

In the midst of this chaos, a friend recommended I try a subscription-based graphic design service. I was skeptical at first. I had visions of being tied into a long-term contract with designers who didn’t understand my business. However, I was desperate, so I decided to give it a shot.

Signing up was straightforward and I was matched with a designer who had experience in our industry. I submitted my design requests and within 48 hours, the first drafts were in my inbox. I was blown away. Not only did the designs perfectly capture our brand’s ethos, but they were ready in half the time of traditional freelance designers.

As the weeks went on, I found the benefits of this subscription model were numerous. First, the cost. With a traditional designer, you pay a premium for their time. With a subscription, you pay a flat fee each month, which covers unlimited design requests. This allowed us to plan our marketing budget more effectively, and we even saved money in the long run.

Secondly, the speed and flexibility. If we didn’t like a design, we could request revisions or even a complete redesign at no extra cost. We were no longer at the mercy of a designer’s schedule. Instead, we had a dedicated team ready to work on our projects whenever we needed them.

Thirdly, the consistency. The biggest challenge with using different freelance designers is maintaining brand consistency. With a subscription service, we had a dedicated designer who understood our brand and created consistent, high-quality designs across all our marketing materials.

The subscription-based graphic design service transformed our product launch. We had high-quality marketing materials ready in time, our audience loved the new designs, and we even saw an uptick in engagement and sales. Since then, we’ve used the service for all our design needs, from social media posts to annual reports.

As a business owner or marketer, your time should be spent on strategy and growth, not worrying about finding a graphic designer. Subscription-based graphic design services offer a cost-effective, flexible, and consistent solution for your design needs. They allow you to focus on what you do best: running your business.